Although many book shops have closed, with the arrival of digital downloads, book and audio clubs seem to grow in strength. One of my friends who is a member of her local book club says that about 80% of the people download the reading materials, rather than buy the book at a shop.
As an author, I have more than a passing interest in these trends. In particular, I am interested to hear that many people are now preferring to listen to a book on an audio system, rather than read the book. As a result, I have started recording more and more of the biographical interviews with amazing people, such as Elvis Presley, Michelangelo, Coco Chanel, Marie Curie and others.
Also, I have started to record more support material, such as articles and highlights emerging from our work on the psychology of amazing people and their achievements.
People in book clubs will soon be calling them book and audio clubs as the balance will move more towards listening. The next phase will be Audio Visual Clubs. This wil arrrive with publication of the new Apple i books and the enhanced E Pub 3 versions on the Android based delivery systems. I have seen what can be done and it is truly amazing.
We will publish our first versions this month. At the click of a finger, you can gain a full story inclusive of the written words, the audio, the illustrations, the video and all the support documents with which you can play. We have built quiz applications into our muti media publications, as they are called.
So, when someone says they are going to a Book Club, think way beyond the old days of a hard back printed book. Today, you can have an engaging experience where the book comes alive with audios and visuals and the click and play facility associated with children’s online games.
In the process, we will all learn more quickly, but that will be a necessity in order to survive. As Lewis Carroll said, in this Alice in Wonderland book, -‘you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!’